Making the Papers: Targeting Key Media and Relevant Journalists

Making the Papers: Targeting Key Media and Relevant Journalists

Discover how to "make the papers", engage with your target media, and build your market presence with compelling campaigns.

By Mayor's International Business Programme

Date and time

Thu, 29 Apr 2021 07:00 - 08:30 PDT

Location

Online

About this event

For businesses looking to make a splash in the media, PR and communications is a vital asset to help shape your reputation, build your brand voice, and strengthen your market position. Sustaining a media presence gives companies a competitive advantage for attracting customers, investors, and top industry talent – so how can business leaders capture journalists' interest? 🔍

This webinar will offer advice on how to build lasting journalist relationships and successfully engage top tier media, using real-life examples of successful campaigns. From establishing best practices for communications to making the most of digital platforms, Victoria Usher will share insight on how to make the papers.

Join this virtual event to learn more about how to connect with your key publications and place quality content in the public eye. 📰

About the Speaker 💬

Victoria Usher, CEO & Founder, GingerMay Public Relations

As CEO and Founder of GingerMay Public Relations, Victoria helps startups, fast-growth businesses, and established companies promote their business across domestic and international markets, achieving differentiation and a tangible commercial impact. A self-confessed tech geek, her career followed an unconventional – but highly relevant – path from political researcher for two MPs, to data analyst, global marketer, and, finally, PR specialist.

Organised by

The Mayor’s International Business Programme is tailored to fit your specific international growth ambitions. An exclusive programme, it provides a bespoke mentoring scheme, delivered by leading entrepreneurs and business leaders; expert advice and workshops; targeted trade missions and access to live leads and opportunities.

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